BPC Group

Case Studies

How we deliver.
Brand by brand.

Our brands target demographics, not verticals. A father on PapaPrevoit will compare life insurance, savings, and home security. One audience, multiple buying signals. Here's how that works across 4 markets.

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01
PapaPrevoit

PapaPrevoit

FR

Demographic Brand: French Fathers

30–120

CPL ($)

5–20%

Conversion (%)

6+

Verticals Served

The Problem

Acquiring high-intent families at the right life moment (birth, home purchase, career change) is expensive on traditional channels. Generic campaigns target everyone, conversion is low, and CPL keeps rising.

Our Approach

PapaPrévoit is our French media brand for fathers. Expert content on family protection, financial planning, and home services builds trust with a specific demographic. Multi-step forms capture intent across insurance, savings, renovation, and security, all from one trusted audience.

The Result

Verified leads with declared family situation, specific product interest, and OTP-confirmed phone. Delivered exclusively to one buyer per lead, with timestamped GDPR consent.

The Stack

Meta AdsSEOExpert Content
02
FlipImmo

FlipImmo

FR

Real Estate Investors

400+

Properties / Mo

~50

CPL ($)

x3–5

Avg ROI

The Problem

Training companies and real estate platforms seek serious investors with declared capital and concrete projects. Most lead sources mix dreamers with doers.

Our Approach

FlipImmo captures active investors through targeted Meta campaigns. Each lead declares their available capital (avg. $50k), project type, and timeline. The qualification form filters out browsers.

The Result

Investors with verified capital and clear intent. Property trading platforms and training companies use FlipImmo leads as their primary acquisition channel.

The Stack

Meta AdsSEOQualifying Forms
03
GondosApa

GondosApa

HU

Hungarian Market: Fathers

30–100

CPL ($)

5–20%

Conversion (%)

< 5s

Delivery

The Problem

Central European insurance markets are growing fast, but digital acquisition infrastructure is almost non-existent. International brands struggle with language and cultural trust barriers.

Our Approach

GondosApa replicates the PapaPrévoit model in Hungarian. Fully localized expert content, local verification flows, and the same multi-step qualification process, adapted for Hungarian families.

The Result

First-mover demographic brand in Hungary. Same lead quality and verification depth as our French brands, with local compliance and real-time delivery.

The Stack

Meta AdsSEOLocalized Content
04
DadPlans

DadPlans

UK

UK Market: Family Protection

30–120

CPL ($)

5–15%

Conversion (%)

98%

Contactable

The Problem

UK insurance brokers rely on comparison sites that produce price shoppers, not protection buyers. Finding families with genuine coverage intent remains the core challenge.

Our Approach

DadPlans targets British fathers through educational content about life cover and income protection. Multi-step forms capture family composition, coverage needs, and household income. Every phone verified via OTP.

The Result

Qualified UK fathers ready to discuss protection, not compare prices. Exclusive leads with verified contact data, declared needs, and clear purchase timeline.

The Stack

Google AdsSEOQualification Forms
05
TheSmartDad

TheSmartDad

US

US Market: Life Insurance

30–120

CPL ($)

5–15%

Conversion (%)

1:1

Exclusivity

The Problem

The US life insurance market is the largest globally, but customer acquisition costs on aggregators keep climbing. Most leads are resold to 5+ buyers, destroying conversion rates and trust.

Our Approach

TheSmartDad is our American brand for fathers seeking life insurance and family financial security. Educational content builds credibility. Multi-step forms capture household data, coverage requirements, and timeline. TCPA compliant with explicit opt-in.

The Result

First-party leads from a brand we own and operate. Verified contact data, declared protection needs, exclusive delivery. No resale, no sharing. One lead, one buyer.

The Stack

Meta AdsSEOQualification Forms

Ready to replicate these results?

We own the brands and the data. You get the leads. No middlemen, no aggregators, direct from source.

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